一汽集团中文网

当前位置:新闻中心 > 公告信息

一汽-大众汽车有限公司2019大众品牌官网、官微、DDMP平台运营年度代理招募公告

发布时间:2019年03月14日 来源:一汽-大众汽车有限公司 [ ] 打印 视力


FAW-VW Automotive Co,. Ltd 2019 VW Brand Official Website, WeChat and DDMP Platform Operation Agency Bidding Announcement

  由于公司业务发展需要,现需要招募大众品牌官网、官微、DDMP等数字营销平台运营年度代理。敬请关注以下内容:

  VW brand needs to enlist Official website, Wechat , DDMP platform operation agencies due to business development. Please see the following contents:

  1. 招募标准Agency Qualification:

  1.1 公司注册时间:2016年1月1日前注册;

  Company registration time: before January 1st, 2016;

  1.2 公司规模:注册资金300万(含300万)以上,应具备稳定核心团队(中国地区50人以上);

  Company scale: registered capital of 3 million or above,with stable core team (over 50 employees in China);

  1.3 资质要求:有效的营业执照且未超营业范围经营,具备独立承担民事责任的能力;依法缴纳税收和社会保障资金;近三年经营活动中不存在违法违纪记录,企业信用良好;愿意与一汽-大众共同预防和治理不廉洁行为;遵守一汽-大众保密和相关方安全管理规定;

  Qualifications: valid business license and legal business scope, with full capacity for civil responsibility; pay taxes and social security funds according to the law; No illegal records in the past three years while have good credits; be willing to prevent illegal conduct with faw-vw and obey confidentiality and related-party safety management regulations;

  1.4 服务大众品牌的固定团队(客户、策略等团队)为全职人员,团队不能同时服务直接竞品,具备行业排他性;

  A fixed structure is necessary as a full-time-staff team(customer account, strategy etc.), this team can’t offer service to competing brands or products at the same time, which has the industry-exclusivity;

  1.5 公司专业素质:具有较强的数字营销环境分析、消费者洞察能力、数字化技术支持和平台构建能力;具备独立直签的主流知名品牌官网策略策划、创意实施、技术服务及运营维护经验;具备微信等移动端数字营销平台的技术服务及运营维护经验;具备经销商数字营销平台的技术服务及运营维护经验;

  Company expertise: strong digital communication environment analysis , customer insights analysis abilities , digital technical support and platform building abilities ; independent service experience of official website strategy planning, creative execution, technical service and operation for major brands ; technical service and operation experience for Wechat; technical service and operation experience for dealer digital marketing platform;

  1.6 人员素质 Staff quality

  策略团队具备较强的消费者洞察能力、调研、用户人群分析、平台规划用户体验规划、传播效果监控及优化服务经验;

  Consultant team must have strong consumer insight ability , survey ability , user analysis , site architecture planning, UE planning , communication quality monitor & optimization service experience;

  技术团队核心人员具备信息技术、信息架构及IT咨询经验;

  IT core staff must have IT ,information architecture & IT consulting experience;

  客户团队核心人员需具备汽车行业平台搭建及运营服务经验;

  Account team core staff must have car industry service experience for platform building & operation;

  创意团队核心人员需具备4A广告公司创意工作经验;

  Creative team core staff must have 4A company creative work experience;

  2. 招募须知Agency Requirement:

  2.1 签约后业务范围:涵盖大众品牌互动营销部负责的品牌官网、微信、经销商数字营销平台等三大平台的策略、规划与执行工作;主要内容包括竞品监测及研究、数字营销平台用户需求趋势研究、大众品牌数字营销平台发展策略、日常维护更新、优化升级、数据/后台监控、各平台的运营策略、官网/官微/DDMP功能的优化。

  Service scope : Cover four digital marketing platforms’( official website , Wechat & Weibo , brand APP , DDMP etc  responsible by Interactive Marketing dep.)strategy , planning & execution , mainly including competitors monitoring & research , digital marketing platform demand trend research , VW brand digital marketing platform development strategy , daily update & maintenance , optimization & update , data / background monitoring , each platform operation strategy , Official website, Wechat , DDMP function Optimization.

  2.2 商业机密保护:若招募成功,该签约公司必须遵守一汽-大众汽车有限公司相关保密协议。

  Commercial secrets protection: The enlisted agency should abide by related confidential agreements of FAW-VW Automotive Co., Ltd.

  符合招募标准且有意愿参与招募评选的公司请根据本公告规定填写《2019大众品牌官网官微DDMP平台运营年度代理申报表》(密封处加盖公司公章)在北京时间2019年4月3日24:00点前通过顺丰邮寄至一汽-大众汽车有限公司采购部,以寄出时的当地邮戳时间为准,逾期提交的资料视为无效。另请以邮件形式通知邮寄时间和邮递单号以备查档所需

  Agencies that meet above qualifications and want to bid should send the required documents “2019 VW Brand Official Website, WeChat and DDMP Platform Operation Operation Agency Application Form” according to this announcement to Purchasing Department of FAW-VW Automotive Co,. Ltd by 24:00 on Apr. 3rd , 2019 through SF. Document submission time should be based on postmark of local SF delivery, overdue submission is invalid. Please also email us your SF post time and SF code for inquiry.

  具体通讯地址及联系方式详见下面内容:

  邮递地址:吉林省长春市安庆路5号一汽-大众汽车有限公司

  采购部一般材料采购部费用采购  高菲 收  邮编:130011

  Postal address: Gao Fei, Purchasing Department of FAW-VW Automotive Co., Ltd. No. 5, Anqing Road, Changchun, Jilin  Postal Code: 130011

  联系方式 Contact Person:

  高菲 Gao Fei:0431-81270595

  Email: fei.gao.su@faw-vw.com

  胡品鸿Hu Pinhong:0431-85865592

  Email:pinhong.hu@faw-vw.com

  3. 须提交资料Required Documents:

  3.1 申报表(请见附件)  请如实填写贵司相关信息,加盖公司公章并请法人代表签字。

  Application form (see attachment), please fill in with real company information, stamp company seal and legal representative signature.

  3.2 公司资质:经年检合格的营业执照,税务登记证,组织机构代码证及其它证明材料;法人代表证明书或法人委托书;法人代表身份证、经办人身份证。(注:以上内容请提供复印件;营业执照请加盖公司公章并提供营业执照官网真伪查询信息)。上市公司需提供上市交易所及股票代码。中国大陆办公室具体地址及相应成立时间(须提供证明材料)。

  Company qualification: business license, tax registration certificate, organization code certificate and other certificates that qualified annual inspection; legal representative certificate or power of attorney; ID card of legal representative and transactor.(note: provide copies of these documents; stamp company seal on business license and provide business license authenticity online query information ). The location and open time of China office(note: must have the proof material ).

  3.3 公司管理机构、工作流程;公司优势资源介绍,包括服务能力和服务范围、服务的主要客户、成功案例(请提供合同为证)和单位及个人获奖情况(获奖证明材料复印件并加盖公司印章)等。

  Company management structure, working process; company advantage resource introduction, include service ability and service scope, main client, successful case (please provide contract) and company or personal award (copy of award certificate with company stamp), etc.

  3.4 各类专业服务人员的数量、资历及业务水平等(策略、创意、客户、技术支持等核心人员必须提供近半年的社保缴纳证明)。

  All kinds of professionals number, qualification and business capability (strategy&creative , account , technical support staff must provide social security payments document in recent 6 months)

  3.5 近3年(2016,2017,2018)公司营业额及相关证明文件。

  Company annual revenue and related certification documents in recent 3 years (2016, 2017, 2018);

  3.6 目前所服务客户介绍及相关证明文件

  Current client introduction and related documents

  3.7 成功服务案例提供,如官网运营,需提供运营期间年度PV及平均停留时长证明,并加盖公司印章

  Successful cases,as Official website operation ,must annual PV and average length of stay during the operation shall be provided, and the company seal shall be affixed.

  针对3.3-3.7,除书面资料外,还请自行录制公司情况、核心人员、历史业绩介绍短片存在优盘里一并提供,时间以10分钟为限。上述资料和信息必须属实。如查明有虚假资料和信息,将取消其招募资格。

  As for 3.3-3.6, except paper copies, please provide 10 minutes video footage of company introduction, core personnel, company achievement in a USB stick. All the above information and documents must be true. Fake information or document will result in canceling the qualification of bidding.

  4. 招募流程Bidding Process:

  4.1 招募公告官网公布

  Bidding announcement publish on corporate website

  4.2 收集应招代理公司资料

  Collect agencies documents

  4.3 相关资料筛选评审

  Agencies documents review and filtering

  4.4 如提交资料初审通过,将通知该公司下一步工作

  Contact the qualified agencies for next step work

  附件:申报表

  注: 本公告最终解释权归一汽-大众汽车有限公司所有

  Note: FAW-VW Automotive Co., Ltd reserves the right of final explanation for this announcement.

  本项目对于主流汽车厂商定义如下:

  一汽-大众(大众和奥迪)、一汽丰田、一汽轿车(奔腾和马自达)、一汽红旗

  FAW-VOLKSWAGEN,FAW-VW Audi,FAW-TOYOTA,FAW-Besturn,FAW-Mazda,FAW-Hong QI

  上汽乘用车、上汽商用车、上汽大众、上汽通用、上汽大通

  SAIC Motor,SAIC Motor commercial vehicle,SAIC VOLKSWAGEN,SAIC GM SAIC MAXUS

  北京汽车、北汽新能源、北京现代、北京奔驰

  BAIC Motor,BAIC BJEV, BEIJING HYUNDAI,BEIJING BENZ

  东风日产、东风本田、东风标致、东风雪铁龙、东风乘用车、东风悦达起亚

  Dongfeng-Nissan,Dongfeng-Honda,Dongfeng-Peugeot,Dongfeng-Citroen,Dongfeng Passenger Vehicle,DYK

  长安乘用车、长安福特、长安马自达、长安铃木

  Changan Passenger Vehicle,Changan-Ford,Changan-Mazda,Changan-Suzuki

  广汽本田、广汽丰田、广汽乘用车

  GAC Honda ,GAC Toyota, GAC Motor,

  吉利、领克、沃尔沃、比亚迪、长城、WEY

  GEELY, Lynk&co, Volvo, BYD, GWM, WEY

  大众中国、戴姆勒中国、宝马中国、斯巴鲁、雷克萨斯、英菲尼迪、捷豹

  Volkswagen China, Daimler China, BMW China, Subaru, Lexus, Infiniti, Jaguar