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一汽-大众移动出行策略创意年度代理招募公告

发布时间:2019年03月21日 来源:一汽-大众汽车有限公司 [ ] 打印 视力


  由于移动出行业务发展需要,现需要招募移动出行市场营销策略及广告创意代理公司。敬请关注以下内容:

  1. 招募标准:

  1.1 公司注册时间:参与招募的公司(外资公司指中国大陆办公室)须成立于2016年1月1日之前;

  1.2 公司规模:

  1.2.1 注册资金不低于1000万,公告发布后增资无效;

  1.2.2 资金垫付能力不低于1000万;

  1.2.3 公司具备稳定的核心团队人员50人及以上(中国大陆地区);

  1.3 公司专业素质:

  1.3.1 具有策略、创意或大型活动策划执行的资历;

  1.3.2 具有较强的第三方资源,咨询调研合作公司、拍摄公司、修图公司等

  注:上述1.1和1.2为否决项

  2. 招募须知:

  2.1 签约后业务范围:

  2.1.1移动出行市场整合营销策略及品牌策略

  2.1.2传统广告创意实施,包括但不限于平面创意及拍摄、视频创意及拍摄、传播物料、活动物料及运营物料创意等

  2.1.3数字广告创意实施,包括但不限于APP弹窗、开屏、H5、海报、传播素材等创意、视频创意及拍摄等;

  一汽-大众销售有限责任公司“移动出行策略创意”项目2019年5月-2021年5月年度代理

  2.2 商业机密保护:若招募成功,该签约公司必须遵守一汽-大众汽车有限公司相关诚信、保密、廉洁等相关要求。符合招募标准且有意愿参与招募评选的公司请将本公告第3条规定的资料简装版(密封处加盖公司公章)通过顺丰快递邮寄至一汽-大众汽车有限公司采购部,须在北京时间2019年4月4日24:00前投递,逾期提交的资料视为无效。另请以邮件形式通知顺丰快递邮寄时间和快递单号,以备查档所需。

  具体通讯地址及联系方式详见下面内容:

  邮递地址:吉林省长春市安庆路5号一汽-大众汽车有限公司采购部

  一般材料采购部费用采购科孙亮亮 收  邮编:130011

  联系方式:

  孙亮亮:0431-81220002

  Email: liangliang.sun.sc@faw-vw.com

  3. 须提交资料:

  3.1 申报表(请见附件)请如实填写贵司相关信息,加盖公司公章并请法人代表签字。

  3.2 公司资质:经年检合格的营业执照,税务登记证,组织机构代码证及其它证明材料;法人代表证明书或法人委托书;法人代表身份证、经办人身份证;(以上内容请提供复印件;营业执照请加盖公司公章并提供营业执照官网真伪查询信息);中国大陆办公室具体地址及相应成立时间(须提供证明材料)

  3.3 公司管理机构及人员情况:

  3.3.1管理层机构及人员介绍,核心团队(包含咨询、策略、创意、执行、技术支持等专业)人员介绍(数量、工作年限、资质及近半年的社保缴纳证明等)。提供《公司组织架构图》。

  3.3.2组织机构及人员规划:完整的组织机构、职责、流程、工作考核记录、人员招聘标准、人员管理、培训、激励机制

  3.4 近三年(2016,2017,2018)公司营业额及相关证明文件(包括但不限于资产负债表)

  3.5 近三年获奖作品:近3年广告创意获奖情况(获奖证明材料复印件并加盖公司印章),获奖作品展示(数量、清单、作品存入U盘)

  3.6 提供创意能力证明,以合同复印件为证,并提供成功案例

  3.7 出行行业策略或创意服务的主要客户及案例(请提供合同复印件为证)

  3.8 主流汽车厂商策略或创意合作经验(数量、年限、案例)

  3.9 公司其他优势资源介绍,包括服务能力、服务范围(媒介投放、媒体运营(如微博、微信、论坛等)、粉丝运营(如车主俱乐部等)等)、服务的主要客户及成功案例(请提供合同复印件为证)

  针对3.3-3.9,除书面资料外,还请自行录制公司情况、核心人员、历史业绩介绍短片存在U盘里一并提供,时间以10分钟为限。

  上述资料和信息必须属实。如查明有虚假资料和信息,将取消其招募资格。

  以上材料,请尽量提供中英双语,视频文件请配上英文备注。

  4. 招募流程:

  4.1 招募公告官网公布

  4.2 收集应招公司资料

  4.3 相关资料筛选评审

  4.4 如提交资料初审通过,将通知该公司下一步工作

  附件:《申报表

  注: 本公告最终解释权归一汽-大众汽车有限公司所有

  本项目定义主流汽车品牌清单

  一汽-大众(大众和奥迪)、一汽丰田、一汽轿车(奔腾和马自达)、一汽红旗、上汽乘用车、上汽商用车、上汽大众、上汽通用、上汽大通、北京汽车、北汽新能源、北京现代、北京奔驰、东风日产、东风本田、东风标致、东风雪铁龙、东风乘用车、东风悦达起亚、长安乘用车、长安福特、长安马自达、长安铃木、长安雪铁龙、长安标致、广汽本田、广汽丰田、广汽乘用车、吉利、领克、沃尔沃、奇瑞、比亚迪、长城、WEY、大众中国、戴姆勒中国、宝马中国、华晨宝马、斯巴鲁、雷克萨斯、英菲尼迪、捷豹

FAW-Volkswagen Mobility Marketing Strategy and Creative Yearly Agency Recruitment Announcement

  Mobility needs to recruit marketing strategy and creative agency due to business development. Please see the following content:

  1. Recruitment criteria:

  1.1 Company registration time: before January 1st, 2016. Company must have office in China mainland, and the office must open before January 1st ,2016

  1.2 Company size:

  1.2.1 Registered capital over 10 million(include 10 million), the capital increase is invalid after the announcement

  1.2.2 The fund advancement capacity is not less than 10 million

  1.2.3 The company has a stable core team of 50 people or more(Mainland China)

  1.3 Company expertise:

  1.3.1 The company must have experience in working with mainstream automotive brand strategies or creatives.

  1.3.2 Strong third-party resources, with more than 1 resources for consulting and research cooperation company, more than 1 resources for shooting company, more than 1 resources for retouching company.

  2. Recruitment notice:

  2.1 Service scope:

  2.1.1 Integrated Marketing Strategy and Brand Strategy of Mobility Market

  2.1.2 Implementation of traditional advertising ideas, including but not limited to graphic creativity and filming, video creation and filming, material dissemination, event materials and creative materials

  2.1.3 Digital advertising creative implementation, including but not limited to APP pop-ups, opening screens, H5, posters, communication materials and other creative, video creative and shooting;

  2.2 Trade secret protection: The recruited agency should abide by related confidential agreement of FAW-VW Automotive Co,. Ltd

  Agencies that meet above qualifications and want to join the recruitment should send the required documents (with company seal) in the 4th clause below to Purchasing Department of FAW-VW Automotive Co,. Ltd by 24:00 on Apr. 4th, 2019 through EMS. Overdue submission is invalid. Please also email us your express delivery post time and express delivery number for inquiry.

  Postal address: Sun Liangliang, Purchasing Department of FAW-VW Automotive Co,. Ltd. No. 5, Anqing Road, Changchun, Jilin Post Code: 130011

  Contact Person:

  Sun Liangliang:0431-81220002

  Email: liangliang.sun.sc@faw-vw.com

  3. Required Documents:

  3.1 Application form (see attachment), please truthfully fill in company information, stamp company seal and sign legal representative signature.

  3.2 Company qualification: business license, tax registration certificate, organization code certificate and other certificates that qualified annual inspection; legal representative certificate or power of attorney; ID card of legal representative and transactor (note: provide copies of these documents; stamp company seal on business license and provide business license authenticity online query information ); The location and open time of China mainland office(note: must have the proof material )

  3.3 Company management structure and staff:

  3.3.1 Introduction of company management organization personnel,and introduction of professional personnel such as consulting,strategy,creativity,execution and technical support (number, work experience, qualification and social security payment certificate for half a year,etc.).Provide the Company Organization Chart.

  3.3.2 Personnel responsibilities, processes, job assessment records and recruitment standards, staff management, training and incentives

  3.4 Company annual turnover in recent 3 years(2016,2017,2018).

  3.5 Awarding works in recent three years: the awarding situation of advertising creativity in recent three years ( a copy of the awarding certification materials and stamped with the company's seal ), and the exhibition of awarding works ( quantity, list and works stored in U disk )

  3.6 Provide proof of traditional creativity and digital creativity, evidenced by a copy of the contract, and provide at least 10 success stories respectively

  3.7 Major customers and cases of travel industry strategy or creative services (please provide a copy of the contract)

  3.8 Introduction of other advantageous resources of the company, including service capabilities, service scope (media delivery, media operations, fan operations, etc.), major customers of the service and success stories (please provide a copy of the contract)

  As for 3.3-3.8, except paper copies, please provide 10 minutes video footage of company introduction, core personnel, company achievement in a USB stick.

  All the above information and documents must be truthful. Fake information or document will result in disqualification of recruitment.

  About all the above documents, Please provide Chinese and English Version as far as possible. The video must have English remark.

  4.Recruitment Process:

  4.1 Recruitment announcement publish on corporate website

  4.2 Collect agencies documents

  4.3 Agencies documents review and filtering

  4.4 Advise qualified agencies next step work

  Note: FAW-VW Automotive Co., Ltd reserves the right of final explanation for this announcement.

  This project defines the list of mainstream automobile brands

  FAW-VOLKSWAGEN,FAW-VW Audi,FAW-TOYOTA,FAW-Besturn,FAW-Mazda,FAW-Hong QI, SAIC Motor,SAIC Motor commercial vehicle,SAIC VOLKSWAGEN,SAIC GM SAIC MAXUS, BAIC Motor,BAIC BJEV, BEIJING HYUNDAI,BEIJING BENZ, Dongfeng-Nissan,Dongfeng-Honda,Dongfeng-Peugeot,Dongfeng-Citroen,Dongfeng Passenger Vehicle,DYK, Changan Passenger Vehicle,Changan-Ford,Changan-Mazda,Changan-Suzuki, GAC Honda ,GAC Toyota, GAC Motor, GEELY, Lynk&co, Volvo, Chery,BYD, GWM, WEY, Volkswagen China, Daimler China, BMW China, Subaru, Lexus, Infiniti, Jaguar