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一汽-大众销售有限责任公司大众品牌市场整合营销策略及传统广告创意代理招募公告

发布时间:2019年03月25日 来源:一汽-大众汽车有限公司 [ ] 打印 视力


  由于公司业务发展需要,现需要招募大众品牌市场整合营销策略及传统广告创意代理公司。敬请关注以下内容:

  1. 招募标准:(以下条件为硬性条件)

  1.1 参与招募的公司须成立于2013年1月1日之前,注册资金500万人民币及以上(公告发布后增资无效),知名的国内外4A广告公司,须在中国大陆设有办公室,该办公室须成立于2013年1月1日之前;

  1.2 公司须有5年及以上服务汽车客户的资历,设立在中国大陆办公室各类专业人员总计100人以上;具有较强的营销策略分析及消费者洞察能力,较强的品牌定位及策略规划能力,较强的品牌监测及竞品跟踪分析能力。

  1.3 有较强的创意能力和专业素质,近3年内汽车品牌电视广告创意及制作数量超过5个,广告作品(全行业类)在广告业内获得国内外知名奖项数量在5个以上(包括金、银、铜奖);

  1.4 须有较强的第三方资源,包括5家以上拍摄公司、5家以上修图公司,5家以上影视制作公司,5家以上调研及咨询公司的资源,要有15个以上的国内外知名导演资源;

  1.5 公司连续三年(2016年、2017年、2018年)的单一汽车客户的策略创意服务年费平均不低于500万人民币,所有汽车客户的策略创意服务年费总计不低于1000万人民币;

  1.6 服务大众品牌的固定团队(客户、策略团队)为全职人员,创意团队不能同时服务直接竞品,具备行业排他性;

  1.7 资质要求:有效的营业执照且未超营业范围经营,具备独立承担民事责任的能力;依法缴纳税收和社会保障资金;近三年经营活动中不存在违法违纪记录,企业信用良好;愿意与一汽-大众共同预防和治理不廉洁行为,遵守一汽-大众保密及相关方安全管理规定;

  2. 业务范围:

  2.1 作为大众品牌市场部品牌及产品传播策略的主导性代理公司,负责提供涵盖市场推广、公关、互动、CRM的整合营销策略,包括但不限于品牌策略,产品定位,竞品动态跟踪,用户洞察等;

  2.2 负责整合创意的设计及完稿工作,包括但不限于整合创意概念、线上传播物料、线下活动物料、经销商展厅物料等设计工作,以及TVC、平面、功能片、广播等传播物料的制作执行工作,年业务总额达5000万量级;

  2.3 负责内容营销资源的整合开发,运营管理,和营销执行等工作;

  3. 招募须知:

  3.1 签约后业务范围:大众品牌市场整合营销策略及传统广告创意制作,内容营销;

  3.2 商业机密保护:若招募成功,该签约公司必须遵守一汽-大众汽车有限公司相关保密协议。符合招募标准且有意愿参与招募评选的公司请将本公告第3条规定的资料简装版(密封处加盖公司公章)通过顺丰邮寄至一汽-大众汽车有限公司采购部,须在北京时间2019年4月10日24:00前投递,逾期提交的资料视为无效。另请以邮件形式通知顺丰邮寄时间和顺丰号,以备查档所需。

  具体通讯地址及联系方式详见下面内容:

  邮递地址:吉林省长春市安庆路5号一汽-大众汽车有限公司采购部

  一般材料采购部费用采购科吕游 收  邮编:130011

  联系方式:

  吕游:0431-85865582

  Email: you.lv@faw-vw.com

  胡品鸿:0431-85865592

  Email:pinhong.hu@faw-vw.com

  4. 须提交资料:

  4.1 申报表(请见附件)请如实填写贵司相关信息,加盖公司公章并请法人代表签字。

  4.2 公司资质:经年检合格的营业执照,税务登记证,组织机构代码证及其它证明材料;法人代表证明书或法人委托书;法人代表身份证、经办人身份证;(以上内容请提供复印件;营业执照请加盖公司公章并提供营业执照官网真伪查询信息);中国大陆办公室具体地址及相应成立时间(须提供证明材料);

  4.3 公司管理机构及人员情况:管理层机构及人员介绍,策略专业人员介绍(数量、工作年限、资质等),创意专业人员介绍(数量、工作年限、资质等), 西方(欧洲、北美)专家人员介绍(数量、工作年限、资质等)。(注:需至少提供100名以上专业人员近半年的政府部门签发的社保缴纳证明,注明查询网址,账号及密码以供核实);

  4.4 近三年(2016年、2017年、2018年)项目作品:近3年主流汽车行业电视广告作品(数量、清单及简介)、近3年主流汽车行业平面广告作品(数量、清单及简介),近3年广告创意获奖情况(获奖证明材料复印件并加盖公司印章,包含电视广告及平面广告),近3年主流汽车行业整合传播成功案例,内容营销传播案例等。

  4.5 近三年(2016年、2017年、2018年)服务客户情况:在中国服务汽车品牌客户情况(服务时间、服务范围、服务年费)(请提供合同为证);

  4.6 近三年的增值税和所得税纳税证明,社会保障金的缴纳证明,由公司法人和总经理共同签署的依法缴纳税收和社会保障资金声明并加盖公司章;“国家企业信用信息公示系统”截屏(含查询日期),由公司法人、总经理共同签署无违法违纪声明并加盖公司章;

  4.7 申报表中其他填报信息的证明文件;

  针对4.3-4.7,除书面资料外,还请自行录制公司情况、核心人员、历史业绩介绍短片存在U盘里一并提供,时间以10分钟为限。

  上述资料和信息必须属实。请提供清晰且完整的材料,提供不全将视为无法提供。所有相关项目经验在公示文件发布前有效,公示文件发布后产生无效。如查明有虚假资料和信息,将取消其招募资格。

  以上材料,请尽量提供中英双语,视频文件请配上英文备注。

  5. 招募流程:

  5.1 招募公告官网公布

  5.2 收集应招代理公司资料

  5.3 相关资料筛选评审

  5.4 如提交资料初审通过,将通知该公司下一步工作

  附件:《招募申报表

  注: 本公告最终解释权归一汽-大众汽车有限公司所有

FAW-Volkswagen Sales Company, Ltd VW Brand Integrated Marketing Strategy and Traditional Creative Annual Agency Recruitment Announcement

  VW brand needs to recruit integrated marketing strategy and traditional creative annual agency due to business development. Please see the following content:

  1. Recruitment criteria (following criteria are must-have requirements):

  1.1 Company registration time: before January 1st, 2013, and registered capital over 5 million (include 5 million), the company must be 4A of China or other country right now. Company must have office in China, and the office must open before January 1st ,2013

  1.2 Company must work for auto industry client at least 5 years, stable core team in China (over 100 people), Strong marketing strategy analysis and customer insight ability, strong brand positioning and strategic planning ability, strong brand monitor and competitors analysis ability

  1.3 Strong creative ability and professional quality. Product more than 5 TV advertising works in vehicle industry within 3 years, won more than 5 national and international well-known advertising awards (all industry funnel) within 3 years (including gold, silver and bronze);

  1.4 Strong third party resources, including more than 5 shooting companies, more than 5 photograph modification companies, more than 5 film production companies, more than 5 survey and consultation companies, more than 15 national and international well-known directors;

  1.5 Not less than 5 million RMB average annual fee for single car customer strategic creative service. Not less than 10 million RMB average annual fee for all car customer strategic creative service within three consecutive years (2016, 2017, 2018);

  1.6 Fixed service team (client, strategy team etc.) for VW brand should be full-time, creative team can not service direct competitors, should be industry exclusive;

  1.7 Qualification requirement: effective business license and within its business scope, own the ability to bear civil liability independently; pay taxes and social security funds in accordance with the law; no illegal or criminal record in recent three years business activities, good corporate credit; be willing to prevent and govern corruption with FAW-VW together, obey FAW-VW confidential and safety relative regulation;

  2. Agency business scope

  2.1 As VW brand marketing dept. leading agency in products transverse dimensionality, responsible for providing integrated communication strategy inclusive of marketing, PR, interactive marketing,CRM area business, including but not limited to brand strategy and product positioning, competitors dynamic tracking, customer insight etc.;

  2.2 Responsible for traditional creative design and FA work, including but not limited to integrated creative idea, online communication material, offline event material, dealers POSM etc. designing work, and TVC, print, function video, radio etc. communication material production work, business amount reach 50 million RMB/ year.

  2.3 Responsible for content marketing integrated developing, operating and management, executing etc. work;

  3. Recruitment notice:

  3.1 Service scope: FAW-VW VW brand product marketing strategy and traditional ad creative production, content marketing;

  3.2 Trade secret protection: The recruited agency should abide by related confidential agreement of FAW-VW Automotive Co,. Ltd

  Agencies that meet above qualifications and want to join the recruitment should send the required documents (with company seal) in the third clause below to Purchasing Department of FAW-VW Automotive Co,. Ltd by 24:00 on Apr. 10th, 2019 through SF-Express. overdue submission is invalid. Please also email us your SF-Express post time and SF-Express number for inquiry.

  Postal address: Lv You, Purchasing Department of FAW-VW Automotive Co,. Ltd. No. 5, Anqing Road, Changchun, Jilin Post Code: 130011

  Contact Person:

  Lv You:0431-85865582

  Email: you.lv@faw-vw.com

  Hu Pinhong:0431-85865592

  Email:pinhong.hu@faw-vw.com

  4. Required Documents:

  4.1 Application form (see attachment), please truthfully fill in company information, stamp company seal and sign legal representative signature.

  4.2 Company qualification: business license, tax registration certificate, organization code certificate and other certificates that qualified annual inspection; legal representative certificate or power of attorney; ID card of legal representative and transactor (note: provide copies of these documents; stamp company seal on business license and provide business license authenticity online query information ); The location and open time of China office(note: must have the proof material )

  4.3 Company management structure and staff: introduction of company executives, strategic personnel (number, work experience, qualification), creative personnel (number, work experience, qualification), western (NA/EU) experts (number, work experience, qualification)(Note: at least provide 6 months social security payments for 100 staff, attached search website, account and password for checking);

  4.4 Recent 3 years (2016, 2017, 2018) client service status: Major auto JV client in China (service time, service scope, contract);

  4.5 Projects in recent 3 years: main stream auto industry TVC works in recent 3 years (number, detailed list and introduction), main stream auto industry print works in recent 3 years (number, detailed list and introduction), ad creative award in recent 3 years (copies of award certificate with company stamp, include TVC and print), main stream auto industry successful communication campaign and content marketing case in recent 3 years;

  4.6 Recent three years payment proof of VAT, income tax, social security, statement of tax payment and social security payment in accordance with law, signed by corporate and president and stamped by company, national enterprise credit information publicity system screen shot (including date), corporate and president sign and stamp no illegal and criminal statement;

  4.7 Other documentary evidence for the information in application form;

  As for 4.3-4.7, except paper copies, please provide 10 minutes video footage of company introduction, core personnel, company achievement in a USB stick.

  All the above information and documents must be authentic. Please submit clear and intact files, incomplete documents will be seen as unqualified. Fake information or document will result in disqualification of recruitment.

  About all the above documents, Please provide Chinese and English Version as far as possible. The video must have English remark.

  5.Recruitment Process:

  5.1 Recruitment announcement publish on corporate website

  5.2 Collect agencies documents

  5.3 Agencies documents review and filtering

  5.4 Advise qualified agencies next step work

  Note: FAW-VW Automotive Co., Ltd reserves the right of final explanation for this announcement.