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2019-2021大众品牌自建电商平台运营代理招募公告

发布时间:2019年07月03日 来源: [ ] 打印 视力


  2019-2021 Self-Build E-commerce Platform Operation Agency Bidding Announcement

  一汽-大众品牌因业务发展需要,现就“2019-2021大众品牌自建电商平台运营”年度代理商进行公开招募,具体要求如下:

  VW brand needs to enlist Self-Build E-commerce platform operation agency due to business development. Please see the following requirements:

  1. 招募标准Agency Qualification:

  1.1  公司注册时间:参与招募的公司须成立于2015年12月31日前;国际公司须在中国大陆设有办公室。

  Company registration time: before December 31st, 2015; Global companies should have office in China.

  1.2  公司规模Company scale:

  1.2.1 参与招募公司的注册资金500万(含500万)以上。

  Over 5 million(include 5 million) registered capital

  1.2.2 参与招募公司具备稳定的核心管理团队及业务团队80人及以上。其中,专项负责一汽-大众自建电商项目团队人数需在20人以上。With stable core team(over 80 people in China) and a full-time team(over 20 people) for this project of Self-Build e-commerce platform operation.

  1.2.3 参与招募的公司具备500万(含500万)以上的资金垫付能力。

  Over 5 million(include 5 million) advance-fund capacity is necessary

  1.2.4 服务大众品牌的固定团队(创意策略、运营、客服等团队)为全职人员。团队不能同时服务直接竞品,需具备行业排他性。

  A fixed structure is necessary as a full-time-staff team(customer account, strategy etc.), this team can’t offer service to competing brands or products at the same time, which has the industry-exclusivity.

  1.3 公司专业能力Company expertise:

  1.3.1 具备成功服务汽车、快消、消费类电子、或互联网服务品牌或公司3年及以上的经验。

  3 years’ service experience in cars, FMCG, Consumer Electronics or Internet service brand/company

  1.3.2 具备较强的汽车电商业务策略规划、行业与消费者洞察、数据分析、创意与内容开发、活动策划与执行、IT开发与维护服务的能力。

  Strong ability to plan and execute, deep insight of customer study, data analysis, development of creative and content, activity plan and execution, IT and maintaince.

  1.3.3 熟悉汽车电商行业的特点与趋势,熟悉主流自建电商平台的特点与规则,具备较强的主流自建电商平台或品牌自建电商平台的运营维护能力。

  Abundant acknowledge to characteristics and trends of e-commerce industry, correct understanding to principles of e-commerce; strong capacity to execute and maintaince the mainstream e-commerce platform.

  1.4 企业资质及经营状况要求Requirements for Enterprise Qualifications and Business Conditions

  有效的营业执照且未超营业范围经营,具备独立承担民事责任的能力;依法缴纳税收和社会保障资金;近三年经营活动中不存在违法违纪记录,企业信用良好,财务状况良好, 处于正常生产经营状态,没有处于被责令停业、财产被接管、冻结、破产状态;愿意与一汽-大众共同预防和治理不廉洁行为,遵守一汽-大众保密及相关方安全管理规定并同意签署相关文件;

  Requirements for the qualifications and operating conditions of enterprises: valid business license and not beyond the scope of business, with the ability to independently assume civil liability; legally pay taxes and social security funds; in recent three years, there has been no record of violations of laws and regulations in business activities, good credit, good financial situation, in a normal state of production and operation, and no ordered suspension of business or property taken over. Freezing and bankruptcy; willing to work with FAW-Volkswagen to prevent and control corrupt practices, abide by FAW-Volkswagen confidentiality and relevant safety management regulations, and agree to sign relevant documents;

  1.5 企业关系限制性要求:Restrictive requirements of enterprise relations

  有关联关系的企业(包含但不限于法定代表人为同一人,母公司、全资子公司及其控股公司,单位负责人为同一人,总公司与分公司,直接控股或存在管理关系的)不得同时报名参与本次公开招募。

  Requirements for the qualifications and operating conditions of enterprises: valid business license and not beyond the scope of business, with the ability to independently assume civil liability; legally pay taxes and social security funds; in recent three years, there has been no record of violations of laws and regulations in business activities, good credit, good financial situation, in a normal state of production and operation, and no ordered suspension of business or property taken over. Freezing and bankruptcy; willing to work with FAW-Volkswagen to prevent and control corrupt practices, abide by FAW-Volkswagen confidentiality and relevant safety management regulations, and agree to sign relevant documents;

  2. 招募须知Agency Requirement:

  2.1 签约后业务范围Service scope:

  2.1.1 一汽-大众自建电商业务管理与平台维护服务:电商业务策略规划、商品开发、平台开发与维护、创意与设计、活动策划与执行等工作内容。(注:电商平台运营包含,电商平台PC端、移动端、小程序及品牌APP中自建电商模块等。)

  Execution and maintaince: strategy plan, product development, creative and design, activity plan and execution; sales and operation. (Note: The operation of e-commerce platform includes PC, mobile, small routine and other core parts in brand APP, etc.)

  2.1.2 一汽-大众自建电商平台的销售运营:商品采购、销售运营(商品上架、客服、物流等)、数据与报告等工作内容

  Sales and operation: product purchase, sales operation(put on sale, customer service, logistics etc.), data analysis

  2.1.3 店铺业务主要涉及整车、二手车、备件、附件、精品、金融授信及其他业务等

  Scope of business including vehicle sale, used car,spare parts and options sale,financial credit and other business

  2.2 商业机密保护:若招募成功,签约公司必须遵守一汽-大众汽车有限公司的相关保密协议

  Commercial secrets protection: The enlisted agency should abide by related confidential agreements of FAW-VW Automotive Co,. Ltd

  3. 须提交资料submissions:

  3.1申报表(请见附件):请如实填写贵司相关信息,加盖公司公章并请法人代表签字。

  Application form (see attachment): please fill in with real company information, stamp company

  seal and legal representative signature

  3.2公司资质:经年检合格的营业执照,税务登记证,组织机构代码证及其它证明材料;法人代表证明书或法人委托书;法人代表身份证、经办人身份证。(注:以上内容请提供复印件;营业执照请加盖公司公章并提供营业执照官网真伪查询信息)。上市公司需提供上市交易所及股票代码。中国大陆办公室具体地址及相应成立时间(须提供证明材料)

  Company qualification: business license, tax registration certificate, organization code certificate

  and other certificates that qualified annual inspection; legal representative certificate or power of

  attorney; ID card of legal representative and operator.(note: provide copies of these documents;

  stamp company seal on business license and provide business license authenticity online query

  information). The location and open time of China office(note: must have the proof material)

  3.3公司管理机构、工作流程;公司优势资源介绍,包括服务能力和服务范围、服务的主要

  客户、成功案例(请提供2015年至今服务知名企业合同复印件及汽车电商类项目案例,

  案例展示形式不限,案例包含但不限于活动策略创意、活动执行效果等相关内容;其中,活动执行效果包含但不限于活动PV、UV、线索量、成交额等)和单位及个人获奖情况(获奖证明材料复印件并加盖公司印章)等。

  Company management structure, working process; company advantage resource introduction, include service ability and service scope, main client, successful case (please provide contract and auto e-commerce case from 2015, and there is no limit to the contents and forms, including background, strategy, digital creative, activity effect. The effect includes PV/UV, leads, turnover) and company or personal award (copy of award certificate with company stamp), etc.

  3.4公司管理机构及人员情况:管理层机构及人员介绍,各类专业服务人员的数量、资历及业务水平等(策略创意、客户、技术支持等核心人员必须提供近半年的社保缴纳证明或第三方公司社保代缴委托合同及缴纳证明)。

  Company management organization and personnel: introduction of management organization and personnel, number, qualifications and business level of various professional service personnel, etc. Core personnel such as strategic creativity, customers and technical support must provide proof of payment of social security for nearly half a year or proof of payment of social security commission contract and proof of payment by third-party companies.

  3.5近3年(2016,2017,2018)公司营业额及相关证明文件(提供年度审计报告。如无审计报告,请说明原因并提供年度财务报表)。

  Company annual revenue and related certification documents in recent 3 years (2016, 2017,

  2018) (Annual audit report. If there is no audit report, please explain the reasons and provide annual financial statements)

  3.6近3年所有电商平台业务服务的客户及相关证明文件(如合同等,相关合同具体金额如需要保密可以隐藏,但尽量体现总金额,如不提供则视为无法提供)。

  Presentation and related certification documents (e.g. contracts, etc. The specific amount of the relevant contract can be concealed if it needs to be kept confidential, but the total amount can be embodied as far as possible. If it is not provided, it will be deemed unable to provide.) of the clients currently serving

  3.7近三年的增值税和所得税纳税证明;“国家企业信用信息公示系统”报告;银行资信证明(由银行提供);公开招募项目承诺书(见附件);以上证明、声明文件需由公司法人、总经理共同签署并加盖公司章;

  Value-added tax and income tax certificates for the past three years; "State Enterprise Credit Information Publicity System" report; "Bank Credit Certificate" (provided by the bank); Commitment for Public Recruitment Project (see annex); the above certificates and statements should be signed and stamped by the company's legal person and general manager;

  针对3.3-3.7,除书面资料外,还请自行录制公司情况、核心人员、历史业绩介绍短片存在U盘里一并提供,时间以10分钟为限。

  As for 3.3-3.7, except paper copies, please provide 10 minutes’ video footage of company

  introduction, core personnel, company achievement in a USB stick.

  上述资料和信息必须属实。请提供清晰且完整的材料,提供不全将视为无法提供。所有相关项目经验在公示文件发布前有效,公示文件发布后产生无效。如查明有虚假资料和信息,将取消其招募资格。The above information must be true. Please provide clear and complete information, which will be deemed impossible if not provided. If false information is found, the recruitment qualification will be cancelled.

  4. 招募流程:

  4.1招募公告官网公布  Recruitment Announcement Official Website

  4.2收集应招代理公司资料Official website announces recruitment announcement

  4.3相关资料筛选评审及初选评分Relevant Data Screening, Evaluation and Primary Scoring

  4.4如初审通过,将通知该公司现场复核报名材料原件 If the preliminary examination passes, the company will be notified to review the original registration materials on the spot.

  4.5如材料复核通过,将通知该公司参与项目比稿 If the material is checked and approved, the company will be notified to participate in the project comparison.

  5. 备注Appendix:

  符合招募标准且有意愿参与招募评选的公司请将本公告第3条规定的资料(密封处加盖公司公章)在北京时间2019年7月17日24:00前通过顺丰快递邮寄至一汽-大众汽车有限公司采购部,以顺丰寄出时的当地邮戳时间为准,逾期提交的资料视为无效。另请以邮件形式通知顺丰邮寄时间和快递单号,以备查档所需。

  Agencies that meet above qualifications and want to bid should send the required documents(stamp company seal) according to this announcement to Purchasing Department of FAW-VW Automotive Co,. Ltd by 24:00 on Jul. 9th , 2019 through SF-express. Document submission time should be based on postmark of local SF delivery, overdue submission is invalid. Please also email us your SF post time and SF code for inquiry.

  具体通讯地址及联系方式详见下面内容:

  邮递地址:吉林省长春市安庆路5号一汽-大众汽车有限公司采购部,一般材料采购部费用采购科,签收人:张敬东

  Postal address: Zhang Jingdong, Purchasing Department of FAW-VW Automotive Co,. Ltd. No. 5, Anqing Road, Changchun, Jilin

  邮编:130011

  Postal Code: 130011

  招募联系人Contact Person:

  张敬东Zhang Jingdong :0431-81220807

  Email: jingdong.zhang@faw-vw.com

  胡品鸿Hu Pinhong:0431-85865592

  Email:pinhong.hu@faw-vw.com

  6. 附件Annex

  附件一:承诺书Annex I: Public Recruitment Project Commitment

  附件二:申报表Annex II: Declaration Form

  注: 本公告最终解释权归一汽-大众汽车有限公司所有

  Note: FAW-VW Automotive Co., Ltd reserves the right of final explanation for this announcement.

  一汽-大众商城网址:https://mall.faw-vw.com