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一汽-大众捷达品牌整合营销策略及广告创意代理招募公告

发布时间:2019年07月09日 来源:一汽-大众汽车有限公司 [ ] 打印 视力


  由于公司业务发展需要,现需要招募捷达品牌整合营销策略及广告创意代理公司。敬请关注以下内容:

  1. 招募标准:(以下条件为硬性条件)

  1.1 参与招募的公司须成立于2013年1月1日之前,注册资金200万人民币及以上(公告发布后增资无效),知名的国内外4A广告公司,须在中国大陆设有办公室,该办公室须成立于2013年1月1日之前;

  1.2 公司须有5年及以上服务汽车客户的资历,设立在中国大陆办公室各类专业人员总计80人以上;具有较强的数字&传统营销策略分析及消费者洞察能力,较强的品牌定位及策略规划能力,具备较强的品牌监测及竞品跟踪分析能力;相关经验要求:连续三年作为全案整合营销代理,为主流车企提供传统及数字策略创意服务;或连续三年作为数字策略及创意代理,为主流汽车品牌提供年度代理服务, 且期间有一年及以上的主流汽车品牌传统策略及创意代理年度代理服务经验;

  1.3 有较强的数字及传统广告创意能力和专业素质,近3年内主流汽车品牌线上H5创意及制作数量超过5支,电视广告创意及制作数量超过2个;

  1.4 须有较强的第三方资源,包括3家以上拍摄公司、3家以上修图公司,3家以上影视制作公司,3家以上调研及咨询公司的资源,要有10个以上的国内外知名导演资源;

  1.5 公司连续三年(2016年、2017年、2018年)的单一汽车客户的策略创意服务年费平均不低于300万人民币,所有汽车客户的策略创意服务年费总计不低于800万人民币;

  1.6 服务捷达品牌的固定团队(客户、策略团队)为全职人员,创意团队不能同时服务直接竞品,具备行业排他性;

  1.7 企业资质及经营状况要求:有效的营业执照且未超营业范围经营,具备独立承担民事责任的能力;依法缴纳税收和社会保障资金;近三年经营活动中不存在违法违纪记录,企业信用良好,财务状况良好, 处于正常生产经营状态,没有处于被责令停业、财产被接管、冻结、破产状态;愿意与一汽-大众共同预防和治理不廉洁行为,遵守一汽-大众保密及相关方安全管理规定并同意签署相关文件;

  1.8 企业关系限制性要求:有关联关系的企业(包含但不限于法定代表人为同一人,母公司、全资子公司及其控股公司,单位负责人为同一人,总公司与分公司,直接控股或存在管理关系的)不得同时报名参与本次公开招募。公司的法人、董事、监事、高管、实际控制人中无一汽-大众员工或及特定关系人。公司的法人、董事、监事、高管、实际控制人中无在职或离退休(三年内)公务人员。

  2. 业务范围:

  2.1 作为一汽-大众捷达品牌市场部品牌及产品传播策略的整合性代理公司,负责提供涵盖传统、互动、公关、CRM的整合营销策略,包括但不限于品牌策略,产品定位,竞品动态跟踪,用户洞察等;

  2.2 负责整合创意的设计、制作及完稿工作,包括但不限于整合创意概念、传统广告创意、数字广告创意、线下活动物料、经销商展厅物料等设计工作,以及数字传播物料、TVC、平面、功能片、广播等传播物料的制作执行工作;

  2.3 数字化营销平台建设规划及运营、用户行为路径管理的整合数字化营销解决方案;

  2.4 负责内容营销资源的整合开发,运营管理,和营销执行等工作;

  3. 招募须知:

  3.1 签约后业务范围:捷达品牌市场传统及互动整合营销策略及广告创意制作,数字化营销平台建设及运营,内容营销等;

  3.2 参加招标的代理公司名称必须与签订合同的代理公司名称保持一致,如分公司竞标,则需要以总公司的名称签订合同;

  3.3 商业机密保护:若招募成功,该签约公司必须遵守一汽-大众汽车有限公司相关保密协议。符合招募标准且有意愿参与招募评选的公司请将本公告第3条规定的资料简装版(密封处加盖公司公章)通过顺丰邮寄至一汽-大众汽车有限公司采购部,须在北京时间2019年7月23日24:00前投递,逾期提交的资料视为无效。另请以邮件形式通知顺丰邮寄时间和顺丰号,以备查档所需。

  具体通讯地址及联系方式详见下面内容:

  邮递地址:吉林省长春市安庆路5号一汽-大众汽车有限公司采购部

  一般材料采购部费用采购科吕游 收  邮编:130011

  联系方式:

  吕游:0431-85865582

  Email: you.lv@faw-vw.com

  胡品鸿:0431-85865592

  Email:pinhong.hu@faw-vw.com

  4. 须提交资料:

  4.1 申报表(请见附件)请如实填写贵司相关信息,加盖公司公章并请法人代表签字。

  4.2 公司资质:经年检合格的营业执照,及其它证明材料;法人代表证明书或法人委托书;法人代表身份证、经办人身份证;(以上内容请提供复印件;营业执照请加盖公司公章);中国大陆办公室具体地址及相应成立时间;

  4.3 公司管理机构及人员情况:管理层机构及人员介绍,各类专业服务人员的数量、资历、及业务水平等(传统及数字策略专业人员介绍,传统及数字创意专业人员介绍,必须提供近半年的社保缴纳证明或第三方公司社保代缴委托合同及缴纳证明)。(注:需至少提供80名以上专业人员近半年2018年11月-2019年4月的政府部门签发的社保缴纳证明);

  4.4 近三年(2016年、2017年、2018年)项目作品:近3年主流汽车行业电视广告作品(数量、清单及简介)、近3年主流汽车行业平面广告作品(数量、清单及简介),近3年主流汽车行业线上视频作品(数量、清单及简介)、近3年广告创意获奖情况(获奖证明材料复印件并加盖公司印章,包含数字广告、电视广告及平面广告),近3年主流汽车行业整合传播成功案例,内容营销传播案例等。

  4.5 近三年(2016年、2017年、2018年)服务客户情况:在中国服务汽车品牌传统策略及创意客户情况,以及数字策略及创意客户情况(服务时间、服务范围、服务年费)(请提供合同为证);

  4.6 近三年(2016年、2017年、2018年) 为主流汽车厂商策划整合营销案例(涵盖传统及互动);

  4.7 近三年的增值税和所得税纳税证明,社会保障金的缴纳证明, “国家企业信用信息公示系统”报告,银行资信证明(由银行提供);无违法违纪声明及财务状况声明;以上证明、声明文件由公司法人、总经理共同签署并加盖公司章;

  4.8 申报表中其他填报信息的证明文件;

  针对4.3-4.8,除书面资料外,还请自行录制公司情况、核心人员、历史业绩介绍短片存在U盘里一并提供,时间以10分钟为限。

  上述资料和信息必须属实。请提供清晰且完整的材料,提供不全将视为无法提供。所有相关项目经验在公示文件发布前有效,公示文件发布后产生无效。如有提供虚假资料和信息,存在财务风险等问题,将取消其招募资格。

  以上材料,请尽量提供中英双语,视频文件请配上英文备注。

  5. 招募流程:

  5.1 招募公告官网公布

  5.2 收集应招代理公司资料

  5.3 相关资料筛选评审及初选评分

  5.4 如初审通过,将通知该公司现场复核报名材料原件

  5.5 如材料复核通过,将通知该公司参与项目比稿

  附件:申报表

  注: 本公告最终解释权归一汽-大众汽车有限公司所有

FAW-Volkswagen Jetta Brand Integrated Marketing Strategy and AD Creative Annual Agency Recruitment Announcement

  VW brand needs to recruit integrated marketing strategy and AD creative annual agency due to business development. Please see the following content:

  1. Recruitment criteria (following criteria are must-have requirements):

  1.1 Company registration time: before January 1st, 2013, and registered capital over 2 million (include 2 million), the company must be 4A of China or other country right now. Company must have office in China, and the office must open before January 1st ,2013

  1.2 Company must work for auto industry client at least 5 years, stable core team in China (over 80 people), Strong traditional and digital marketing strategy analysis and customer insight ability, strong brand positioning and strategic planning ability, strong brand monitor and competitors analysis ability. Relative experience request: for three consecutive years as full-case integrated marketing strategy,  providing traditional and digital strategy and creative annual agency services for mainstream car brands, or, providing digital agency services for mainstream car brands for three consecutive years as digital strategy and creative agency, and there must be at least 1 year providing traditional strategy and creative for mainstream car brand during recent 3 years;

  1.3 Strong digital and traditional advertisement creative ability and professional quality. Produce more than 5 online H5 advertising works in vehicle industry within 3 years. Produce more than 2 TV advertising works in vehicle industry within 3 years;

  1.4 Strong third party resources, including more than 3 shooting companies, more than 3 photograph modification companies, more than 3 film production companies, more than 3 survey and consultation companies, more than 10 national and international well-known directors;

  1.5 Not less than 3 million RMB average annual fee for single car customer strategic creative service. Not less than 8 million RMB average annual fee for all car customer strategic creative service within three consecutive years (2016, 2017, 2018);

  1.6 Fixed service team (client, strategy team etc.) for Jetta brand should be full-time, creative team cannot service direct competitors, should be industry exclusive;

  1.7 Enterprise qualification and operating condition requirement: effective business license and within its business scope, own the ability to bear civil liability independently; pay taxes and social security funds in accordance with the law; no illegal or criminal record in recent three years business activities, good corporate credit; good corporate financial condition, in normal produce and manage status, not be ordered to stop operation, property not be token over, frozen, or go broke; be willing to prevent and govern corruption with FAW-VW together, obey FAW-VW confidential and safety relative regulation and agree to sign relative document;

  1.8 Corporate relation restricted requirement: corporates having incidence relation can not participate this recruitment (including but not limited to same legal representative, same in charge man for parent company, WOS and holding company, parent company and filiale, direct holdings or have managing relation). Corporate legal representative, director, supervisor, executive, actual controller is not FAW-VW staff and special related person. There is not public servant in service or retired (within 3 years) in corporate legal representative, director, supervisor, executive, actual controller.

  2. Agency business scope

  2.1 As an integrated agency of brand and produce communication strategy of Jetta Brand Marketing Department of FAW-Volkswagen Sales Co., Ltd., responsible for providing integrated marketing strategies covering traditional, digital, PR and CRM, including but not limited to brand strategy, product positioning, dynamic tracking of competitive products, user insights, etc.

  2.2 Responsible for integrated creative design, production and FA work, including but not limited to integrated creative idea, traditional creative, digital creative, offline event material, dealers POSM etc. designing work, and digital comm. materials, TVC, print, function video, radio etc. communication material production work.

  2.3 Digital marketing platform construction planning and operation, integrated digital marketing solution for user behavior path management

  2.4 Responsible for the integrated development, operation management, and marketing execution of content marketing resources;

  3. Recruitment notice:

  3.1 Service scope: Jetta brand traditional and interactive integrated marketing strategy and advertising creative production, digital marketing platform construction and operation, content marketing, etc.;

  3.2 The agency name that you will pitch must be the same name shown on final contract, if head office join the pitch, you should sign the contract with head office name;

  3.3 Trade secret protection: The recruited agency should abide by related confidential agreement of FAW-VW Automotive Co,. Ltd

  Agencies that meet above qualifications and want to join the recruitment should send the required documents (with company seal) in the third clause below to Purchasing Department of FAW-VW Automotive Co,. Ltd by 24:00 on 23nd Jul. 2019 through SF-Express. overdue submission is invalid. Please also email us your SF-Express post time and SF-Express number for inquiry.

  Postal address: Lv You, Purchasing Department of FAW-VW Automotive Co,. Ltd. No. 5, Anqing Road, Changchun, Jilin Post Code: 130011

  Contact Person:

  Lv You:0431-85865582

  Email: you.lv@faw-vw.com

  Hu Pinhong:0431-85865592

  Email:pinhong.hu@faw-vw.com

  4. Required Documents:

  4.1 Application form (see attachment), please truthfully fill in company information, stamp company seal and sign legal representative signature.

  4.2 Company qualification: business license and other certificates that qualified annual inspection; legal representative certificate or power of attorney; ID card of legal representative and transactor (note: provide copies of these documents; stamp company seal on business license); The location and open time of Chinese office.

  4.3 Company management organization and personnel: introduction of management organization and personnel, all kinds of service staff volume, qualifications, professional skills (traditional & digital strategy professional staff introduction, traditional & digital creative professional staff introduction, must provide recent half year social security payment certificate or third part commission contract and certificate). ( (Note: At least 80 professors should be provided with a social security payment certificate issued by the government department for nearly half a year Nov. 2018 – Apr. 2019)

  4.4 Projects in the past three years (2016, 2017, 2018): TV commercials (quantity, list and introduction) of mainstream auto industry in the past three years, and print advertisements (quantity, list and introduction) of mainstream auto industry in the past three years, In the past three years, the online video productions (quantity, list and introduction) of the mainstream auto industry, the award of advertising creativity in the past three years (a copy of the certificate of the award and the company seal, including digital advertising, TV commercials and print ads), nearly 3 successful cases of mainstream communication in the mainstream automotive industry, content marketing communication cases, etc.

  4.5 Service customers in the past three years (2016, 2017, 2018): traditional strategy and creative customers in China, as well as digital strategy and creative customer status (service time, service scope, service annual fee). (Please provide the contract as proof);

  4.6 In the past three years (2016, 2017, 2018), integrated marketing plan cases (covering tradition and interaction) for mainstream automakers;

  4.7 Recent three years payment proof of VAT, income tax, social security, national enterprise credit information publicity system report, bank reference letter (provided by bank); no illegal and undisciplined statement, financial condition statement; above certificate and statement should be signed and stamped by corporate legal person and president;

  4.8 Other documentary evidence for the information in application form;

  As for 4.3-4.8, except paper copies, please provide 10 minutes video footage of company introduction, core personnel, company achievement in a USB stick.

  All the above information and documents must be authentic. Please submit clear and intact files, incomplete documents will be seen as unqualified. Fake information, document or existing finance risk will result in disqualification of recruitment.

  About all the above documents, Please provide Chinese and English Version as far as possible. The video must have English remark.

  5.Recruitment Process:

  5.1 Recruitment announcement publish on corporate website

  5.2 Collect agencies documents

  5.3 Agencies documents review and filtering, and pre-selection evaluation

  5.4 Agencies passed pre-selection will be informed to verify original application documents

  5.5 Agencies passed review will be informed to participate comprehensive evaluation

  Note: FAW-VW Automotive Co., Ltd reserves the right of final explanation for this announcement.