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一汽-大众奥迪销售事业部奥迪二手车业务部年度策略及创意代理招募公告

发布时间:2019年07月18日 来源:一汽-大众汽车有限公司 [ ] 打印 视力


  由于公司业务发展需要,现需要招募奥迪官方认证二手车年度策略及创意代理。敬请关注以下内容:

  1. 招募标准(以下内容为否决项):

  1.1 参与招募的公司须成立于2016年1月1日之前,注册资金不低于100万人民币(公告发布后增资无效)。

  1.2 公司具有较强的资金垫付能力、同汽车企业客户在策略及创意项目上具备合作经验、有较强的第三方资源、广告创意获得过国内外奖项(包括金、银、铜奖);团队人员具有较强的营销策略能力及传统广告创意能力。

  1.3 企业资质及经营状况要求:有效的营业执照且未超营业范围经营,具备独立承担民事责任的能力;依法缴纳税收和社会保障资金;近三年经营活动中不存在违法违纪记录,企业信用良好,财务状况良好,处于正常生产经营状态,没有处于被责令停业、财产被接管、冻结、破产状态;愿意与一汽-大众共同预防和治理不廉洁行为,遵守一汽-大众保密及相关方安全管理规定并同意签署相关文件。

  1.4 企业关系限制性要求:有关联关系的企业(包含但不限于法定代表人为同一人,母公司、全资子公司及其控股公司,单位负责人为同一人,总公司与分公司,直接控股或存在管理关系的)不得同时报名参与本次公开招募。公司的法人、董事、监事、高管、实际控制人中无一汽-大众员工或及特定关系人。公司的法人、董事、监事、高管、实际控制人中无在职或离退休(三年内)公务人员。

  2. 业务范围:

  2.1 作为一汽-大众奥迪二手车品牌的年度策略及创意代理公司,负责提供涵盖传统、互动、销售线索的整合营销策略,包括但不限于品牌策略,定位,竞品动态跟踪,用户洞察等。

  2.2 负责整合创意的设计、制作及完稿工作,包括但不限于整合创意概念、传统广告创意、数字广告创意、线下活动物料、经销商展厅物料等设计工作,以及数字传播物料、TVC、平面、功能片、广播等传播物料的制作执行工作。

  3. 招募须知:

  3.1 签约后业务范围:一汽-大众奥迪二手车品牌的整合营销策略及广告创意制作。

  3.2 参加招募的代理公司名称必须与签订合同的代理公司名称保持一致,如分公司竞标,则需要以总公司的名称签订合同。

  3.3 商业机密保护:若招募成功,该签约公司必须遵守一汽-大众汽车有限公司相关保密协议。符合招募标准且有意愿参与招募评选的公司请将本公告第3条规定的资料简装版(密封处加盖公司公章)通过顺丰邮寄至一汽-大众汽车有限公司采购部,须在北京时间2019年8月5日24:00前投递,逾期提交的资料视为无效。另请以邮件形式通知顺丰邮寄时间和顺丰号,以备查档所需。

  具体通讯地址及联系方式详见下面内容:

  邮递地址:吉林省长春市安庆路5号一汽-大众汽车有限公司采购部

  一般材料采购部费用采购科孙亮亮 收  邮编:130011

  联系方式:

  孙亮亮:0431-81220002

  Email: liangliang.sun@faw-vw.com

  业务部门联系人

  张明明:0431-85866995

  Email: mingming.zhang@faw-vw.com

  4. 须提交资料:

  4.1 申报表(请见附件)请如实填写贵司相关信息,加盖公司公章并请法人代表签字。

  4.2 公司资质:经年检合格的营业执照,及其它证明材料;法人代表证明书或法人委托书;法人代表身份证、经办人身份证;(以上内容请提供复印件;营业执照请加盖公司公章);中国大陆办公室具体地址及相应成立时间。

  4.3 公司近三年(2016年、2017年、2018年)营业额(提供审计报告)。

  4.4 公司管理机构及人员情况:管理层机构及人员介绍,各类专业服务人员的数量、资历、及业务水平等(传统及策略专业人员介绍,传统及创意专业人员介绍,及可服务二手车策略创意人员能力介绍等,提供所有人员近半年的社保缴纳证明或第三方公司社保代缴委托合同及缴纳证明)。(注:近半年2018年12月-2019年5月的政府部门签发的社保缴纳证明)

  4.5 近三年(2016年、2017年、2018年)所有广告创意获奖情况(获奖证明材料复印件并加盖公司印章,包含数字广告、电视广告及平面广告),近3年所有主流汽车行业整合传播成功案例等(提供合同及方案证明),所有汽车企业客户策略及创意项目经验(提供合同证明),合作过所有的第三方资源情况(含拍摄公司、修图公司、影视制作公司,提供合同证明)。

  4.6 近三年的增值税和所得税纳税完税证明,社会保障金的缴纳证明,“国家企业信用信息公示系统”报告,银行资信证明(由银行提供);无违法违纪声明及财务状况声明;以上证明、声明文件由公司法人、总经理共同签署并加盖公司章。

  4.7 申报表中其他填报信息的证明文件:

  针对4.3-4.6,除书面资料外,还请自行录制公司情况、核心人员、历史业绩介绍短片存在U盘里一并提供,时间以10分钟为限。

  上述资料和信息必须属实。请提供清晰且完整的材料,提供不全将视为无法提供。所有相关项目经验在公示文件发布前有效,公示文件发布后产生无效。如有提供虚假资料和信息,存在财务风险等问题,将取消其招募资格。

  以上材料,请尽量提供中英双语,视频文件请配上英文备注。

  5. 招募流程:

  5.1 招募公告官网公布

  5.2 收集应招代理公司资料

  5.3 相关资料筛选评审及初选评分

  5.4 如初审通过,将通知该公司现场复核报名材料原件

  5.5 如材料复核通过,将通知该公司参与项目比稿

  附件1:申报表 

  附件2公开招募项目承诺书

  注: 本公告最终解释权归一汽-大众汽车有限公司所有

FAW-Volkswagen Audi Approved: Plus Used Car Brand Integrated Marketing Strategy and AD Creative Annual Agency Recruitment Announcement

  Audi Approved: Plus used car brand needs to recruit an integrated marketing strategy and AD creative annual agency due to business development. Please see the following content:

  1. Recruitment Criteria (The following is a veto):

  1.1 Company registration time: before January 1st, 2016, and registered capital over RMB 1 million (include RMB 1 million, capital increased after the announcement won’t be considered as effective candidates).

  1.2 The company has strong ability to advance payment, rich creative and strategic cooperation  experience in automotive enterprises customers, strong third-party resources, and advertising creativity has won awards at home and abroad (including gold, silver and bronze awards); Team members have strong marketing strategy ability and traditional advertising creativity.

  1.3 Enterprise qualification and operating condition requirement: effective business license within its business scope, own the ability to bear civil liability independently; pay taxes and social security funds in accordance with the law; no illegal or criminal records in recent three years’ business activities, good corporate credit; good corporate financial condition, in normal production and management status, not be ordered to stop operation, property not be taken over, frozen, or go broke; be willing to prevent and govern corruption with FAW-VW together, obey FAW-VW confidential and safety relative regulation and agree to sign relative document;

  1.4 Corporate relation restricted requirement: corporates having incidence relation cannot participate in this recruitment (including but not limited to same legal representative, same in-charge man for parent company, WOS and holding company, parent company and filiale, direct holdings or have managing relation). Corporate legal representative, director, supervisor, executive, actual controller is not FAW-VW staff or special related person. There are no any public servants in service or retired (within 3 years) among corporate legal representative, director, supervisor, executive or actual controller.

  2. Agency Business Scope

  2.1 As an agency of strategy and creative marketing communication of Audi Approved: Plus Brand of FAW-Volkswagen Audi, it will be responsible for providing integrated marketing strategies covering traditional, digital, PR and CRM, including but not limited to brand strategy, product positioning, dynamic tracking of competitive products, user insights, etc.

  2.2 Responsible for integrated creative design, production and FA work, including but not limited to integrated creative idea, traditional creative, digital creative, offline event material, dealers POSM etc, designing work, and digital comm. materials, TVC, print, function video, radio etc. communication material production work.

  3. Recruitment Notice:

  3.1 Service scope: FAW-VW Audi Approved: Plus used car brand integrated marketing strategy and advertising creative production;

  3.2 The agency name that involves in the pitch must bear the same name shown on final contract, if branch office join the pitch; the contract must be reached under the head office name;

  3.3 Trade secret protection: The recruited agency should abide by related confidential agreement of FAW-VW Automotive Co, Ltd. Agencies that meet above qualifications and are willing to join the recruitment should send the required documents (with company seal) in the third clause below to Purchasing Department of FAW-VW Automotive Co,. Ltd by 24:00 on 5th Aug. 2019 through SF-Express. Overdue submission is invalid. Please also email us your SF-Express post time and SF-Express number for inquiry.

  Postal address: Sun Liangliang, Fee Purchase Section, General Material Purchasing Department of Purchase Department, FAW-VW Automotive Co,. Ltd. No. 5, Anqing Road, Changchun, Jilin

  Post Code: 130011

  Contact Person:

  Sun Liangliang:0431-81220002

  Email: liangliang.sun@faw-vw.com

  Business Departmental Person:

  Zhang Mingming: 0431-85866995

  Email: mingming.zhang@faw-vw.com

  4. Required Documents:

  4.1 Application form (see attachment): please truthfully fill in company information, stamp company seal and sign legal representative signature.

  4.2 Company qualification: business license and other certificates with qualified annual inspection; legal representative certificate or power of attorney; ID card of legal representative and transactor (note: provide copies of these documents; stamp company seal on business license); the location and open time of Chinese office.

  4.3 The company's total turnover in the past three years (2016, 2017, 2018) (providing audit report).

  4.4 Company management organization and personnel: introduction of management organization and personnel, all kinds of service staff volume, qualifications, professional skills (traditional & strategy professional staff introduction, traditional & creative professional staff introduction, must provide recent half-year social security payment certificate or third party commission contract and certificate) .(Note: Social Security Payment Certificate issued by Government Departments in the past six months from December 2018 to May 2019)

  4.5 AD creative awards in the past three years (2016, 2017, 2018), all advertising creative awards (photocopies of winning certificates and company seals, including digital advertisements, TV advertisements and print advertisements), successful cases of integration and dissemination in all mainstream automotive industries in recent three years (providing contract certificates), customer strategies and Strategies of all automotive enterprises Experience in creative projects (providing contract certificates) and cooperation with all third-party resources (including shooting companies, painting companies, film and television production companies, providing contract certificates).

  4.6 Recent three years’ payment proof of VAT, income tax, social security, national enterprise credit information publicity system report, bank reference letter (provided by bank); no illegal and undisciplined statement, financial condition statement; above certificate and statement should be signed and stamped by corporate legal person and president;

  4.7 Other documentary evidence for the information in application form;

  As for 4.3-4.6, except paper copies please provide a no less than 10-minute video footage of company introduction, core personnel, company achievement in a USB stick.

  All the above information and documents must be authentic. Please submit clear and intact files, incomplete documents will be unqualified. All relevant project experience is valid before the publication of the publicity document, and be invalid after the publication of the publicity document. Fake information, document or existing finance risk will result in disqualification of recruitment.

  Regarding to all the above documents, please provide Chinese and English Versions as far as possible. The video must have English remarks.

  5.Recruitment Process:

  5.1 Recruitment announcement publish on corporate website

  5.2 Collect agencies documents

  5.3 Agencies documents review and filtering, and pre-selection evaluation

  5.4 Agencies passed pre-selection will be informed to verify original application documents

  5.5 Agencies passed the review will be informed to participate in comprehensive evaluation

  Note: FAW-VW Automotive Co., Ltd reserves the right of final explanation for this announcement.